Our group CEO and Chief Architect, Mr. Ibrahim M. Jaidah, was featured in a video interview for an Arabic outlet WinWin. He spoke about the story behind our ICONIC 2022 project.

2022 was inspired by Sheikh Nasser Bin Hamad Al Thani who came to Mr. Jaidah bringing a simple sketch with the number 2022 written on it. The building is unique because it serves its purpose of sending a message, yet it operates very economically and structurally serving the client’s ambitions. ICONIC 2022 is a sustainable mixed-use building with amenities such as retail, food and beverage, recreation, offices etc.

Click to watch the video